Girls Trip Premiere
presented by Nissan and Universal Pictures
Creative Director / Producer
Ask
Universal Pictures and Nissan tasked iOne Digital to create an experience celebrating the premiere of Will Packer’s groundbreaking film, Girls Trip at the 2018 Essence Festival.
Answer
iOne Digital took over the Theaters at Canal Place and created a red carpet experience featuring the cast, photo booths where fans, influencers and celebrities mingled together and a four theater screening of the film.
My favorite part: Coordinating two clients, two agencies, three PR teams and five internal departments to pull it off.
